Show simple item record

dc.contributor.authorShmueli, Erez
dc.contributor.authorKruglov, Alexander
dc.contributor.authorPuzis, Rami
dc.contributor.authorElovici, Yuval
dc.contributor.authorEnglert, Roman
dc.contributor.authorGlezer, Chanan
dc.contributor.editorKain, Saskiade_DE
dc.contributor.editorStruve, Doreende_DE
dc.contributor.editorWandke, Hartmutde_DE
dc.date.accessioned2017-11-22T14:45:10Z
dc.date.available2017-11-22T14:45:10Z
dc.date.issued2009
dc.identifier.isbn978-3-8325-2181-3en_US
dc.identifier.urihttp://dl.gi.de/handle/20.500.12116/7148
dc.description.abstractThe conceptual architecture and prototype presented in this article aims to transform standard digital signage networks to more flexible, customer-attentive advertising systems by rapidly adjusting the content displayed on each signage to online contextual data such as environment (i.e., store location, date, and time) or customer characteristics (i.e., gender, behavior). The proposed architecture encompasses a knowledge discoverer in order to reveal hidden patterns in customers' reaction to advertisements. This mechanism enhances the fit between the content presented on each signage and the interests of individual customers.de_DE
dc.language.isoende_DE
dc.publisherLogos Verlagde_DE
dc.relation.ispartofWorkshop-Proceedings der Tagung Mensch & Computer 2009de_DE
dc.titleAn Attentive Digital Signage Systemde_DE
dc.typeworkshopde_DE
dc.pubPlaceBerlinde_DE
mci.document.qualitydigidocde_DE
mci.reference.pages10-15de_DE
mci.conference.sessiontitleDigital Signage mit Interaktiven Displaysde_DE


Files in this item

Thumbnail

Show simple item record