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Investigating the adoption of smartphone apps in crop protection

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dc.contributor.authorMichels, Marius
dc.contributor.authorBonke, Vanessa
dc.contributor.authorMußhoff, Oliver
dc.contributor.editorGandorfer, Markus
dc.contributor.editorMeyer-Aurich, Andreas
dc.contributor.editorBernhardt, Heinz
dc.contributor.editorMaidl, Franz Xaver
dc.contributor.editorFröhlich, Georg
dc.contributor.editorFloto, Helga
dc.date.accessioned2020-03-04T13:06:29Z
dc.date.available2020-03-04T13:06:29Z
dc.date.issued2020
dc.description.abstractBased on an online survey of 207 German farmers conducted in 2019, we investigated farmers’ adoption decision for crop protection smartphone apps based on the Unified Theory of Acceptance and Use of Technology (UTAUT) framework applying partial least squares equation modelling and a binary logit model. Descriptive results show that 95 % of the surveyed farmers use a smartphone, but only 71 % use a crop protection smartphone app. Apps providing information about weather, pest scouting and infestations forecasts are perceived as most useful by the majority of farmers. However, reported use fell short of reported usefulness. All hypotheses of the UTAUT model could be verified. 73 % of the variation in the behavioral intention to use a crop protection smartphone app and 50 % of the variation in the actual adoption is explained by the model.en
dc.identifier.isbn978-3-88579-693-0
dc.identifier.pissn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/31890
dc.language.isoen
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartof40. GIL-Jahrestagung, Digitalisierung für Mensch, Umwelt und Tier
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-299
dc.subjectcrop protection
dc.subjectpartial least squares structural equation modelling
dc.subjectprecision agriculture
dc.subjectsmartphone
dc.subjectsmartphone apps
dc.subjectunified theory of acceptance and use of technology
dc.titleInvestigating the adoption of smartphone apps in crop protectionen
dc.typeText/Conference Paper
gi.citation.endPage180
gi.citation.publisherPlaceBonn
gi.citation.startPage175
gi.conference.date17.-18. Februar 2020
gi.conference.locationWeihenstephan, Freising

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P299 - 40. GIL-Jahrestagung 2020 - Fokus: Digitalisierung für Mensch, Umwelt und Tier