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What if we had a democratic, capitalistic online marketplace?

dc.contributor.authorVogt, Joël
dc.date.accessioned2020-04-09T10:58:41Z
dc.date.available2020-04-09T10:58:41Z
dc.date.issued2020
dc.description.abstractCan consumer ownership schemes provide a more democratic financing mechanism for the online marketplace? When it comes to being successful as an online platform, size matters. The network effect, which tells us that the value of a platform increases exponentially as a function of the user base, creates a natural concentration of power, if you’re a vendor trying to sell or advertise products, you will pick the platform with the largest audience. The network effect also creates an exit barrier, as moving to a competing platform without the same reach and user base means fewer potential customers. The consumer ownership scheme that I will be focusing on is the Consumer Stock Ownership Plan pioneered by Louis Kelso. The CSOP is a method of corporate finance that enables consumers to buy an ownership interest in a company on which they heavily rely. It is a democratic capitalistic tool to mitigate the harm caused monopolies or oligopolies. A CSOP does not require consumers to buy the company’s shares in the stock market. Instead, the company acquires its shares in a trust on behalf of consumers and uses dividends to amortise the investment. Shares that are fully amortised are transferred to their owners. In this essay, I make the case that CSOP financing for online marketplaces makes sense for three reasons. A CSOP does not discriminate against those who lack the capital to acquire shares in the first place;en
dc.identifier.doi10.1007/s00287-020-01244-9
dc.identifier.pissn0170-6012
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/31969
dc.language.isoen
dc.publisherSpringer Verlag
dc.relation.ispartofInformatik Spektrum: Vol. 43, No. 1
dc.titleWhat if we had a democratic, capitalistic online marketplace?en
dc.typeText/Journal Article
gi.citation.endPage27
gi.citation.publisherPlaceBerlin Heidelberg
gi.citation.startPage23
gi.conference.sessiontitleHauptbeitrag

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