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Do We Need to Ask Our Users? Probing the Efficacy of User Behavior Analytics

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dc.contributor.authorSeemann, Isabell
dc.contributor.authorHuber, Stephan
dc.date.accessioned2024-10-08T15:13:00Z
dc.date.available2024-10-08T15:13:00Z
dc.date.issued2024
dc.description.abstractThe increasing popularity of analytics-driven design questions the role of direct user feedback to improve User Experience (UX). In this study, we first deployed an interaction tracking-tool on existing software to inform design decisions in an analytics-driven prototype. Second, we collected direct user feedback on this version and iterated the design, resulting in the feedback-prototype. A meta-evaluation study comparing the UX of both prototypes and the existing software revealed that, the analytics-driven prototype was rated significantly higher on the UEQ-S questionnaire than the original software. Surprisingly, there were no significant improvements in perceived UX between the analytics-prototype and the feedback-prototype despite a reduction of required actions. We conclude, that UX can be significantly enhanced through behavior analytics alone. While differences between the two prototypes were little, relevant notions can only be retrieved directly from users. Future work needs to replicate these findings with independently developed, more diverse prototypes.en
dc.identifier.doi10.1145/3670653.3677519
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/44850
dc.language.isoen
dc.pubPlaceNew York, NY, USA
dc.publisherAssociation for Computing Machinery
dc.relation.ispartofProceedings of Mensch und Computer 2024
dc.subjectBehavior Analytics
dc.subjectResearch Process
dc.subjectUX
dc.subjectUser Experience
dc.titleDo We Need to Ask Our Users? Probing the Efficacy of User Behavior Analyticsen
dc.typeText/Conference Paper
gi.citation.startPage392–398
gi.conference.locationKarlsruhe, Germany

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Tagungsband MuC 2024