Konferenzbeitrag
Pervasive advertising
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Dokumententyp
Text/Conference Paper
Dateien
Datum
2009
Autor:innen
Zeitschriftentitel
ISSN der Zeitschrift
Bandtitel
Quelle
Informatik 2009 – Im Focus das Leben
Regular Research Papers
Verlag
Gesellschaft für Informatik e. V.
Zusammenfassung
Pervasive Advertising (pervasiveadvertising.org) explores the application of pervasive computing technologies to the domain of advertising. Over the last decade many pervasive computing technologies have emerged, most notably mobile devices, ubiquitous digital displays, and a variety of location system and tracking tools. As these technologies become widespread new opportunities and challenges for advertising arise. In this second workshop on pervasive advertising we hope to get a wider overview of current research efforts and application opportunities as well as a chance to map out a roadmap for further research and deployment challenges in this domain.