Unbundling and deploying CRM applications as e-services
| dc.contributor.author | Falcone Sampaio, Pedro R. | |
| dc.contributor.author | Yong, He | |
| dc.contributor.editor | Desel, Jörg | |
| dc.contributor.editor | Frank, Ulrich | |
| dc.date.accessioned | 2019-08-26T11:57:23Z | |
| dc.date.available | 2019-08-26T11:57:23Z | |
| dc.date.issued | 2005 | |
| dc.description.abstract | The development of Customer Relationship Management (CRM) capabilities by incrementally sourcing and combining "best of breed" services from different providers is a key lever for reducing implementation risks and costs linked to CRM projects. Central to a "best of breed" and incremental CRM implementation strategy is the unbundling of CRM functionality into a portfolio of services that can be sourced from application service providers and/or developed internally within the client organization. This paper addresses issues and methodological steps relating to unbundling CRM applications into self contained e-Services and developing the service blueprint to deliver the e-Service. In particular a study is conducted illustrating the unbundling of customer segmentation functionality towards modeling, packaging and delivering the business process functionality as an on-demand e-Service. | en |
| dc.identifier.isbn | 3-88579-404-7 | |
| dc.identifier.pissn | 1617-5468 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/24839 | |
| dc.language.iso | en | |
| dc.publisher | Gesellschaft für Informatik e.V. | |
| dc.relation.ispartof | Enterprise modelling and information systems architectures | |
| dc.relation.ispartofseries | Lecture Notes in Informatics (LNI) - Proceedings, Volume P-75 | |
| dc.title | Unbundling and deploying CRM applications as e-services | en |
| dc.type | Text/Conference Paper | |
| gi.citation.endPage | 136 | |
| gi.citation.publisherPlace | Bonn | |
| gi.citation.startPage | 123 | |
| gi.conference.date | 24.-25. October 2005 | |
| gi.conference.location | Klagenfurt, Austria | |
| gi.conference.sessiontitle | Regular Research Papers |
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