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The science behind persuasive design: Capturing the emotional triggers that will transform exploration into action

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dc.contributor.authorStraub, Kathde_DE
dc.contributor.authorBublitz, Arnode_DE
dc.contributor.editorBrau, Henningde_DE
dc.contributor.editorDiefenbach, Sarahde_DE
dc.contributor.editorHassenzahl, Marcde_DE
dc.contributor.editorKohler, Kirstinde_DE
dc.contributor.editorKoller, Franzde_DE
dc.contributor.editorPeissner, Matthiasde_DE
dc.contributor.editorPetrovic, Kostanijade_DE
dc.contributor.editorThielsch, Meinaldde_DE
dc.contributor.editorUllrich, Danielde_DE
dc.contributor.editorZimmermann, Dirkde_DE
dc.date.accessioned2017-11-18T00:27:17Z
dc.date.available2017-11-18T00:27:17Z
dc.date.issued2009
dc.description.abstractToday, interactions with prospective customers start on the web. This means to be useful, a website must be more than usable. It must also be engaging and persuasive, like a charismatic salesman. Persuasive designs do not "just happen". They are derived through rigorous research identifying the emotional trig- gers that drive a customer to commit or fears that hinder a customer from acting. Once key emotional responses are understood, organizations can develop content and messaging strategies which employ principles of social psychology to amplifying customers motivations and minimize their concerns. By extending the traditional usability methods into the domains of emotional response and human decision making, designers can create content that transform exploration into commitment.de_DE
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/5524
dc.publisherFraunhofer Verlagde_DE
dc.relation.ispartofTagungsband UP09de_DE
dc.relation.ispartofseriesUsability Professionalsde_DE
dc.subjectdesignde_DE
dc.subjectcontentde_DE
dc.subjectcontent strategyde_DE
dc.subjectinformation designde_DE
dc.subjectInformation mappingde_DE
dc.subjecttrustde_DE
dc.subjectemotionde_DE
dc.titleThe science behind persuasive design: Capturing the emotional triggers that will transform exploration into actionde_DE
dc.typeTextde_DE
gi.citation.endPage61
gi.citation.publisherPlaceStuttgartde_DE
gi.citation.startPage60de_DE
gi.conference.sessiontitleUser Experiencede_DE
gi.document.qualitydigidocde_DE

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