Nutzergenerierte Reisewarnungen auf Twitter: Eine Explorative Analyse
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ISSN der Zeitschrift
i-com: Vol. 13, No. 2
Online platform Twitter, has been recognized by international foreign offices as an outlet for travel warning. This new channel of information allows for the creation of applications that bring current and high quality travel risk information to the mainstream. Our explorative research aims at investigating the role of the information source and target audience of such an application. The results of our analysis show no substantial evidence that user-generated travel risk information would be per se unsuitable as an information source. Further, our analysis revealed that frequent travelers might be of special interest as a target group for the application.