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Accelerating Deductive Coding of Qualitative Data: An Experimental Study on the Applicability of Crowdsourcing

dc.contributor.authorHaug, Saskia
dc.contributor.authorRietz, Tim
dc.contributor.authorMädche, Alexander
dc.contributor.editorSchneegass, Stefan
dc.contributor.editorPfleging, Bastian
dc.contributor.editorKern, Dagmar
dc.date.accessioned2021-09-03T19:10:17Z
dc.date.available2021-09-03T19:10:17Z
dc.date.issued2021
dc.description.abstractWhile qualitative research can produce a rich understanding of peoples’ mind, it requires an essential and strenuous data annotation process known as coding. Coding can be repetitive and timeconsuming, particularly for large datasets. Crowdsourcing provides flexible access toworkers all around theworld, however, researchers remain doubtful about its applicability for coding. In this study, we present an interactive coding system to support crowdsourced deductive coding of semi-structured qualitative data. Through an empirical evaluation on Amazon Mechanical Turk, we assess both the quality and the reliability of crowd-support for coding. Our results show that non-expert coders provide reliable results using our system. The crowd reached a substantial agreement of up to 91% with the coding provided by experts. Our results indicate that crowdsourced coding is an applicable strategy for accelerating a strenuous task. Additionally, we present implications of crowdsourcing to reduce biases in the interpretation of qualitative data.en
dc.description.urihttps://dl.acm.org/doi/10.1145/3473856.3473873en
dc.identifier.doi10.1145/3473856.3473873
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/37252
dc.language.isoen
dc.publisherACM
dc.relation.ispartofMensch und Computer 2021 - Tagungsband
dc.relation.ispartofseriesMensch und Computer
dc.subjectCrowdsourcing
dc.subjectCoding
dc.subjectQualitative Data
dc.subjectEmpirical Evaluation
dc.titleAccelerating Deductive Coding of Qualitative Data: An Experimental Study on the Applicability of Crowdsourcingen
dc.typeText/Conference Paper
gi.citation.endPage472
gi.citation.publisherPlaceNew York
gi.citation.startPage461
gi.conference.date5.-8.. September 2021
gi.conference.locationIngolstadt
gi.conference.sessiontitleMCI-SE07
gi.document.qualitydigidoc

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