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Value-in-Use and Mobile Technologies

Kurzanzeige
dc.contributor.authorBruns, Katherina
dc.contributor.authorJacob, Frank
dc.date.accessioned2018-01-10T13:25:50Z
dc.date.available2018-01-10T13:25:50Z
dc.date.issued2014
dc.description.abstractThe increasing number of offerings that support consumers’ daily routines has led to a growing discussion in scientific research about consumers’ usage processes. A theoretical foundation for this discussion is offered by the service-dominant logic of marketing. The central idea is that value creation for a consumer is not based on mere product ownership but rather evolves through the usage of various offerings in terms of value-in-use. However, there is no universally accepted method to capture usage processes and analyze them with regard to value-in-use. The article therefore suggests a method for capturing value-in-use. For this purpose the repertory grid method is applied which is further adapted according to the underlying theoretical assumptions and empirically tested in a qualitative study on smartphone usage. On the basis of the findings, a specific value-in-use scale is then developed. Finally, this scale is validated in a quantitative study. The results indicate that the adapted repertory grid method is a promising approach to capture usage processes and the value-in-use created through these processes.
dc.identifier.pissn1867-0202
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/11803
dc.publisherSpringer
dc.relation.ispartofBusiness & Information Systems Engineering: Vol. 6, No. 6
dc.relation.ispartofseriesBusiness & Information Systems Engineering
dc.subjectRepertory grid method
dc.subjectService-dominant logic
dc.subjectSmartphone usage
dc.subjectUsage processes
dc.subjectValue-in-use
dc.titleValue-in-Use and Mobile Technologies
dc.typeText/Journal Article
gi.citation.endPage359
gi.citation.startPage349

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BISE 06(6) - December 2014