Improving the Shopping Experience with an Augmented Reality-Enhanced Shelf
| dc.contributor.author | Álvarez Márquez, Jesús Omar | |
| dc.contributor.author | Ziegler, Jürgen | |
| dc.contributor.editor | Burghardt, Manuel | |
| dc.contributor.editor | Wimmer, Raphael | |
| dc.contributor.editor | Wolff, Christian | |
| dc.contributor.editor | Womser-Hacker, Christa | |
| dc.date.accessioned | 2017-08-09T20:57:02Z | |
| dc.date.available | 2017-08-09T20:57:02Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | With the introduction of augmented reality in the business domain, the line that separates e-commerce and traditional trading is becoming thinner than ever. We present here our ongoing research concerning the integration of product-related information in a physical store context, considering the reconciliation of e-commerce and brick and mortar stores and setting the foundations to further explore the feasibility of bringing recommendations closer to customers and study possible interaction issues. For such purpose, a tool that provides wine information is being developed making use of the new advances in augmented reality technology (HoloLens). | en |
| dc.identifier.doi | 10.18420/muc2017-demo-0351 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/3249 | |
| dc.language.iso | en | |
| dc.publisher | Gesellschaft für Informatik e.V. | |
| dc.relation.ispartof | Mensch und Computer 2017 - Workshopband | |
| dc.relation.ispartofseries | Mensch und Computer | |
| dc.subject | augmented reality | |
| dc.subject | enhanced retailing | |
| dc.subject | human-computer interaction | |
| dc.title | Improving the Shopping Experience with an Augmented Reality-Enhanced Shelf | en |
| dc.type | Text/Conference Paper | |
| gi.citation.publisherPlace | Regensburg | |
| gi.conference.date | 10.-13. September 2017 | |
| gi.conference.location | Regensburg | |
| gi.conference.sessiontitle | MCI: Interactive Demos | |
| gi.document.quality | digidoc |
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