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Why Incorporating a Platform-Intermediary can Increase Crowdsourcees' Engagement

dc.contributor.authorTroll, Julia
dc.contributor.authorBlohm, Ivo
dc.contributor.authorLeimeister, Jan Marco
dc.date.accessioned2019-08-14T23:02:09Z
dc.date.available2019-08-14T23:02:09Z
dc.date.issued2019
dc.description.abstractWhile the crowdsourcer's job is to encourage valuable contributions and sustained commitment in a cost-effective manner, it seems as if the primary attention of management and research is still centered on the evaluation of contributions rather than the crowd. As many crowdsourcers lack the resources to successfully execute such projects, crowdsourcing intermediaries play an increasingly important role. First studies dealt with internal management challenges of incorporating an intermediary. However, the issue of how intermediaries influence crowdsourcees' psychological and behavioral responses, further referred to as engagement, has not been addressed yet. Consequently, two leading research questions guide this paper: (1) How can the engagement process of crowdsourcees be conceptualized? (2) How and why do crowdsourcing intermediaries impact crowdsourcees' engagement? This study extends existing knowledge by offering IS-researchers a process perspective on engagement and exploring the underlying mechanisms and IT-enabled stimuli that foster value-creation in a mediated and non-mediated setting. A theoretical process model is first conceptualized and then explored with insights from two common cases in the growing field of crowd testing. By triangulating platform and interview data, initial propositions concerning the role of specific stimuli and the intermediary within the engagement process are derived. It is proposed that crowdsourcing enterprises, incorporating intermediaries, have the potential to generate a desired engagement state when perceived stimuli under their control belong to the so-called group of "game changers" and "value adders", while the intermediary controls mainly "risk factor" for absorbing negative experiences. Apart from the theoretical relevance of studying mediated engagement processes and explaining voluntary use and participation in a socio-technical system, findings support decisions on how to effectively incorporate platform intermediaries.de
dc.identifier.doi10.1007/s12599-018-0558-9
dc.identifier.pissn1867-0202
dc.identifier.urihttp://dx.doi.org/10.1007/s12599-018-0558-9
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/24460
dc.publisherSpringer
dc.relation.ispartofBusiness & Information Systems Engineering: Vol. 61, No. 4
dc.relation.ispartofseriesBusiness & Information Systems Engineering
dc.subjectCase study research
dc.subjectCrowdsourcing
dc.subjectCrowdsourcing experience
dc.subjectEngagement process
dc.subjectPlatform intermediaries
dc.subjectSatisfaction response
dc.titleWhy Incorporating a Platform-Intermediary can Increase Crowdsourcees' Engagementde
dc.typeText/Journal Article
gi.citation.endPage450
gi.citation.startPage433

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