Outsourcing von CRM-Teilprozessen an Betreiber von Internetmarktplätzen: Möglichkeiten und Vorteile für Anbieter und Betreiber

dc.contributor.author	Meyer, Matthias
dc.contributor.author	Schumacher, Jörg
dc.date.accessioned	2018-01-16T08:50:46Z
dc.date.available	2018-01-16T08:50:46Z
dc.date.issued	2003
dc.description.abstract	Several empirical studies show that fee-based usage models are at present the main source of income for providers of internet marketplaces. But as a result of severe competition as well as insufficient transaction volumes and frequencies, the providers often do not achieve their business objectives. This article describes the current situation of internet marketplaces and discusses options to increase their usage and transaction volumes and frequencies. In particular, the article shows how providers can support CRM activities of sell-side suppliers and presents two examples for the outsourcing of CRM processes to the provider of a marketplace. Finally, the authors discuss pros and cons of outsourcing of CRM processes.
dc.identifier.pissn	1861-8936
dc.identifier.uri	https://dl.gi.de/handle/20.500.12116/12345
dc.publisher	Springer
dc.relation.ispartof	Wirtschaftsinformatik: Vol. 45, No. 2
dc.relation.ispartofseries	Wirtschaftsinformatik
dc.subject	CRM processes
dc.subject	internet marketplace
dc.subject	process outsourcing
dc.title	Outsourcing von CRM-Teilprozessen an Betreiber von Internetmarktplätzen: Möglichkeiten und Vorteile für Anbieter und Betreiber
dc.type	Text/Journal Article
gi.citation.endPage	175
gi.citation.startPage	165

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