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Managing Open Innovation – Trade-off or Simultaneous Solve?

dc.contributor.authorStoetzel, Martin
dc.contributor.authorWiener, Martin
dc.contributor.editorHeiß, Hans-Ulrich
dc.contributor.editorPepper, Peter
dc.contributor.editorSchlingloff, Holger
dc.contributor.editorSchneider, Jörg
dc.date.accessioned2018-11-27T09:59:03Z
dc.date.available2018-11-27T09:59:03Z
dc.date.issued2011
dc.description.abstractOpen innovation refers to the integration of external and internal ideas as well as market paths in traditional innovation processes. In the past years, open innovation has gained significant attention and currently represents a spotlight topic both in research and practice. The paper at hand adds to the discussion of how to manage open innovation by examining two contrary managerial approaches along various management dimensions in a case study of a large multinational. Our results suggest that the most suitable management approach does not necessarily require trade-off decisions but that companies can also employ an ambidextrous approach, a so called “simultaneous solve”, by concurrently combining apparently opposing management concepts. Having investigated the management dimensions organization, strategy, governance, intellectual property and motivation, we were able to identify simultaneous solves being applied in the organization and governance dimensions as well as in the management of intellectual property. This underpins the relevance of the simultaneous solve concept for open innovation management theory and practice.en
dc.identifier.isbn978-88579-286-4
dc.identifier.pissn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/18597
dc.language.isoen
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartofINFORMATIK 2011 – Informatik schafft Communities
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-192
dc.titleManaging Open Innovation – Trade-off or Simultaneous Solve?en
dc.typeText/Conference Paper
gi.citation.endPage226
gi.citation.publisherPlaceBonn
gi.citation.startPage226
gi.conference.date4.-7. Oktober 2011
gi.conference.locationBerlin
gi.conference.sessiontitleRegular Research Papers

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