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Towards Understanding First-Party Cookie Tracking in the Field

dc.contributor.authorDemir, Nurullah
dc.contributor.authorTheis, Daniel
dc.contributor.authorUrban, Tobias
dc.contributor.authorPohlmann, Norbert
dc.contributor.editorChristian Wressnegger, Delphine Reinhardt
dc.date.accessioned2023-01-24T11:17:48Z
dc.date.available2023-01-24T11:17:48Z
dc.date.issued2022
dc.description.abstractThird-party tracking is a common and broadly used technique on the Web. Different defense mechanisms have emerged to counter these practices (e. g. browser vendors that ban all third-party cookies). However, these countermeasures only target third-party trackers and ignore the first party because the narrative is that such monitoring is mostly used to improve the utilized service (e.g. analytical services). In this paper, we present a large-scale measurement study that analyzes tracking performed by the first party but utilized by a third party to circumvent standard tracking preventing techniques. We visit the top 15,000 websites to analyze first-party cookies used to track users and a technique called “DNS CNAME cloaking”, which can be used by a third party to place first-party cookies. Using this data, we show that 76% of sites effectively utilize such tracking techniques. In a long-running analysis, we show that the usage of such cookies increased by more than 50% over 2021.en
dc.identifier.doi10.18420/sicherheit2022_01
dc.identifier.isbn978-3-88579-717-3
dc.identifier.pissn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/40130
dc.language.isoen
dc.publisherGesellschaft für Informatik, Bonn
dc.relation.ispartofGI SICHERHEIT 2022
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-323
dc.subjectfirst-party tracking
dc.subjectcookies
dc.subjectprivacy
dc.subjectCNAME cloaking
dc.subjecttracking method
dc.titleTowards Understanding First-Party Cookie Tracking in the Fielden
gi.citation.endPage34
gi.citation.startPage19
gi.conference.date5.-8. April 2022
gi.conference.locationKarlsruhe
gi.conference.sessiontitleSession 1

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