Keep them alive! Design and Evaluation of the “Community Fostering Reference Model�
| dc.contributor.author | Bretschneider, Ulrich | |
| dc.contributor.author | Hartmann, Marco | |
| dc.contributor.author | Leimeister, Jan Marco | |
| dc.date.accessioned | 2018-12-13T23:29:32Z | |
| dc.date.available | 2018-12-13T23:29:32Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | Firms host online communities for commercial purposes, for example in order to integrate customers into ideation for new product development. The success of these firm-hosted online communities depends entirely on the cooperation of a high number of customers that constantly produce valuable knowledge for firms. However, in practice, the majority of successfully implemented communities suffers from stagnation and even a decrease of member activities over time. Literature provides numerous guidelines on how to build and launch these online communities. While these models describe the initial steps of acquiring and activating a community base from scratch very well and explicitly, they neglect continuous member activation and acquistion after a successful launch. Against this background, the authors propose the Community Fostering Reference Model (CoFoRM), which represents a set of general procedures and instruments to continuously foster member activity. In this paper, the authors present the theory-driven design as well as the evaluation of the CoFoRM in a practical use setting. The evaluation results reveal that the CoFoRM represents a valuable instrument in the daily working routine of community managers, since it efficiently helps activating community members especially in the late phases of a community’s lifecycle. | de |
| dc.identifier.doi | 10.1007/s12599-017-0500-6 | |
| dc.identifier.pissn | 1867-0202 | |
| dc.identifier.uri | http://dx.doi.org/10.1007/s12599-017-0500-6 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/18897 | |
| dc.publisher | Springer | |
| dc.relation.ispartof | Business & Information Systems Engineering: Vol. 60, No. 6 | |
| dc.relation.ispartofseries | Business & Information Systems Engineering | |
| dc.subject | Activation of community members | |
| dc.subject | Community management | |
| dc.subject | Online communities | |
| dc.subject | Reference model | |
| dc.title | Keep them alive! Design and Evaluation of the “Community Fostering Reference Model� | de |
| dc.type | Text/Journal Article | |
| gi.citation.endPage | 511 | |
| gi.citation.startPage | 493 |