Let’s Talk About Strategy: Faktoren beim Etablieren von UX- Strategien
| dc.contributor.author | Rohles, Björn | |
| dc.contributor.author | Votintseva, Anjelika | |
| dc.contributor.author | Schneider, Patrick | |
| dc.contributor.author | Stavrakakis, Marcus | |
| dc.contributor.editor | Jackstädt, Thomas | |
| dc.contributor.editor | Hinze, Jana | |
| dc.contributor.editor | Hauri, Christian | |
| dc.date.accessioned | 2023-09-25T12:22:20Z | |
| dc.date.available | 2023-09-25T12:22:20Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | UX strategy is an indispensable part of UX management. However, several practical questions exist for many UX professionals: Which levels, departments, and job roles impact UX strategy, and on which of these does UX strategy have an impact in return? Which factors play a role in establishing UX strategy? We conducted a workshop with UX professionals to find answers to these questions. Our results indicate that UX strategy relates business and UX, and thus covers a large variety of areas. However, we also discovered significant uncertainty about how to create and establish UX strategy. From the UX professionals’ points of view, there is a high need for creating awareness for UX strategy, both within and outside the UX community, and especially in C-level management. Based on the results, we derive recommendations and follow-up steps for further engagement with UX strategy. | en |
| dc.identifier.doi | 10.18420/muc2023-up-467 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/42425 | |
| dc.language.iso | de | |
| dc.pubPlace | Bonn | |
| dc.publisher | Gesellschaft für Informatik e.V. | |
| dc.relation.ispartof | Usability Professionals 23 | |
| dc.relation.ispartofseries | Mensch und Computer | |
| dc.subject | UX strategy | |
| dc.subject | UX management | |
| dc.subject | interconnections of UX and business | |
| dc.title | Let’s Talk About Strategy: Faktoren beim Etablieren von UX- Strategien | de |
| dc.type | Text/Conference Poster | |
| gi.conference.date | 3.-6. September 2023 | |
| gi.conference.location | Rapperswil |
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