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Facilitating Informed Decision-Making in Financial Service Encounters

dc.contributor.authorHeinrich, Peter
dc.contributor.authorSchwabe, Gerhard
dc.date.accessioned2018-08-13T19:58:17Z
dc.date.available2018-08-13T19:58:17Z
dc.date.issued2018
dc.description.abstractWhile advice-giving encounters form an integral part of banks’ services, clients often buy inappropriate products and face financial consequences. Legislators have started to put banks under pressure to ensure that clients are properly educated. However, the literature describes barriers due to which client education is doomed to fail applying current advice-giving practices. Practicable alternatives to the predominant perfect agent style of advice-giving are dismissed, mainly with the argument of client-side cognitive limitations. This paper challenges this assumption by suggesting a decision-making process that seamlessly integrates educational interventions, thus supporting informed client decision-making. In the spirit of design science research, the authors take a fresh look at the problems of client education in cooperation with a large Swiss retail bank to derive generalizable requirements, and design a novel IT-supported advice-giving process. An evaluation demonstrates the design’s utility in significantly improving client learning, compared to traditional service encounters. This research extends the current discourse on service encounter design, and seeks to help practitioners to design the financial service encounters of tomorrow.de
dc.identifier.doi10.1007/s12599-017-0501-5
dc.identifier.pissn1867-0202
dc.identifier.urihttp://dx.doi.org/10.1007/s12599-017-0501-5
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/16725
dc.publisherSpringer
dc.relation.ispartofBusiness & Information Systems Engineering: Vol. 60, No. 4
dc.relation.ispartofseriesBusiness & Information Systems Engineering
dc.subjectClient learning
dc.subjectFinancial literacy
dc.subjectFinancial service encounters
dc.subjectInstructional design
dc.titleFacilitating Informed Decision-Making in Financial Service Encountersde
dc.typeText/Journal Article
gi.citation.endPage329
gi.citation.startPage317

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