Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles
| dc.contributor.author | Becker, Jörg | |
| dc.contributor.author | Beverungen, Daniel | |
| dc.contributor.author | Knackstedt, Ralf | |
| dc.contributor.author | Müller, Oliver | |
| dc.date.accessioned | 2017-08-28T18:54:34Z | |
| dc.date.available | 2017-08-28T18:54:34Z | |
| dc.date.issued | 2009 | |
| dc.description.abstract | Customers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artefacts (products) and services. Applying a mixed bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. In this paper, a modelling language is introduced to describe the function and structure of such modules, as well as to calculate the economic consequences of value propositions on a customer-individual level. The proposed modelling language has been embedded into a software tool to evaluate its utility regarding the customization and offering of integrated value bundles to customers. | en |
| dc.identifier.doi | 10.18417/emisa.4.1.3 | |
| dc.identifier.pissn | 1866-3621 | |
| dc.language.iso | en | |
| dc.publisher | Gesellschaft für Informatik e.V. | |
| dc.relation.ispartof | Enterprise Modelling and Information Systems Architectures - An International Journal: Vol. 4, Nr. 1 | |
| dc.title | Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles | en |
| dc.type | Text/Journal Article | |
| gi.citation.endPage | 38 | |
| gi.citation.publisherPlace | Berlin | |
| gi.citation.startPage | 26 |
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