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R3 – Resilient, Regional, Retail: Implementation of SusCRM Approach within a Local Retail Platform

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dc.contributor.authorHaridas, Sarankumar
dc.contributor.authorSchulte, Richard
dc.contributor.authorLeibenath, Mattes
dc.contributor.authorWagner vom Berg, Benjamin
dc.contributor.editorWohlgemuth, Volker
dc.contributor.editorNaumann, Stefan
dc.contributor.editorArndt, Hans-Knud
dc.contributor.editorBehrens, Grit
dc.contributor.editorHöb, Maximilian
dc.date.accessioned2022-09-19T09:20:44Z
dc.date.available2022-09-19T09:20:44Z
dc.date.issued2022
dc.description.abstractCurrent consumption patterns in offline and online retailing pose challenges in terms of sustainability aspects such as overcoming the last mile, and product-related and energy-related environmental impacts. In the last decades, customers have changed their mindset from money to sustainability which includes e-Commerce neglecting the greenhouse gas emissions which is linked to the last mile delivery. Alternative choices of delivery method and individual mobility are resulting in different emissions. To bridge the gap this work investigates how to apply a SusCRM (Sustainability Customer Relationship Management) to a local retail platform to meet both customer expectations and sustainable and conscious consumption. An overview of potential incentive systems for implementation within a local e-marketplace is presented.en
dc.identifier.isbn978-3-88579-722-7
dc.identifier.pissn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/39393
dc.language.isoen
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartofEnviroInfo 2022
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-328
dc.subjectSusCRM
dc.subjectIncentive model
dc.subjectLast mile
dc.subjectEnergy Management
dc.subjectRetail
dc.subjectSustainability
dc.subjectMarketplace
dc.titleR3 – Resilient, Regional, Retail: Implementation of SusCRM Approach within a Local Retail Platformen
dc.typeText/Conference Paper
gi.citation.publisherPlaceBonn
gi.citation.startPage267
gi.conference.date26.-30- September 2022
gi.conference.locationHamburg

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P328 - EnviroInfo 2022
Environmental Informatics 2022