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Theory vs. Practice of Product Portfolio Management – views from real life of a major corporation

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dc.contributor.authorSickinger, Patrizia
dc.contributor.editorHelferich, Andreas
dc.contributor.editorPetrik, Dimitri
dc.contributor.editorStrobel, Gero
dc.contributor.editorPeine, Katharina
dc.date.accessioned2023-07-06T10:28:10Z
dc.date.available2023-07-06T10:28:10Z
dc.date.issued2023
dc.description.abstractHave you ever discussed the topic of necessarity having a comprehensive portfolio Management for classical IT products, -services and –solutions? Or still more: Implementing that task? This is the mission that Patrizia and her staff have been working on since end of 2021 – during Corona, big organizational changes and new working models like agile, scrum or right now SAFe. And not only are they working on conceptual tasks, but also implementation and future operation, additionally Marketing for the products and starting to build up more quality in their processes. This presentation shows why and how they want to do this, where there are still issues and how they try to change this: tackling the challenges to change an old traditional automotive company into a very modern innovative data-driven automotive software enterprise.en
dc.identifier.doi10.18420/icspm2023-002
dc.identifier.isbn978-3-88579-728-9
dc.identifier.issn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/41807
dc.language.isoen
dc.pubPlaceBonn
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartof1st International Conference on Software Product Management 2023
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-334
dc.subjectProduct Portfolio Management
dc.subjectMajor Corporations
dc.subjectAgile Management
dc.titleTheory vs. Practice of Product Portfolio Management – views from real life of a major corporationen
dc.typeText/Conference Paper
mci.conference.date03.-04. May 2023
mci.conference.locationFrankfurt am Main, Germany
mci.conference.sessiontitleIndustry Keynote
mci.reference.pages12

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P334 - 1st International Conference on Software Product Management