Marketing strategies of the German farm management information systems startups that reached critical mass
| dc.contributor.author | Iversen, Anna | |
| dc.contributor.editor | Meyer-Aurich, Andreas | |
| dc.contributor.editor | Gandorfer, Markus | |
| dc.contributor.editor | Barta, Norbert | |
| dc.contributor.editor | Gronauer, Andreas | |
| dc.contributor.editor | Kantelhardt, Jochen | |
| dc.contributor.editor | Floto, Helga | |
| dc.date.accessioned | 2019-05-21T11:30:07Z | |
| dc.date.available | 2019-05-21T11:30:07Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | What kind of marketing strategies can lead to achievement of the critical mass on the agricultural market in Germany? To answer this question, all currently existing farm management startups in Germany were selected and the ones with critical mass were identified. Their marketing strategies were qualitatively analyzed and triangulated with the marketing strategies of online marketplaces. | en |
| dc.identifier.isbn | 978-3-88579-681-7 | |
| dc.identifier.pissn | 1617-5468 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/23068 | |
| dc.language.iso | en | |
| dc.publisher | Gesellschaft für Informatik e.V. | |
| dc.relation.ispartof | 39. GIL-Jahrestagung, Digitalisierung für landwirtschaftliche Betriebe in kleinstrukturierten Regionen - ein Widerspruch in sich? | |
| dc.relation.ispartofseries | Lecture Notes in Informatics | |
| dc.subject | critical mass | |
| dc.subject | farm management | |
| dc.subject | startups | |
| dc.subject | Germany | |
| dc.subject | marketplaces | |
| dc.title | Marketing strategies of the German farm management information systems startups that reached critical mass | en |
| dc.type | Text/Conference Paper | |
| gi.citation.endPage | 88 | |
| gi.citation.publisherPlace | Bonn | |
| gi.citation.startPage | 83 | |
| gi.conference.date | 18.-19. Februar 2019 | |
| gi.conference.location | Wien | |
| gi.conference.sessiontitle | GIL-Jahrestagung - Fokus: Digitalisierung für landwirtschaftliche Betriebe in kleinstrukturierten Regionen - ein Widerspruch in sich? |
Dateien
Originalbündel
1 - 1 von 1
Lade...
- Name:
- GIL_2019_Iversen_083-088.pdf
- Größe:
- 143.13 KB
- Format:
- Adobe Portable Document Format