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How Do Market Standards Inhibit the Enactment of Digital Capabilities?

dc.contributor.authorFüstenau, Daniel
dc.contributor.authorCleophas, Catherine
dc.contributor.authorKliewer, Natalia
dc.date.accessioned2020-09-02T07:48:47Z
dc.date.available2020-09-02T07:48:47Z
dc.date.issued2020
dc.description.abstractDigital capabilities can improve organizations' performance by supporting complex decision-making processes. However, when market standards constrain their enactment, the potential benefits promised by digital capabilities do not realize. The paper explores this tension by means of the critical case of a European airline, which had difficulty to enact a novel pricing approach and finds that market standards are entrenched in the airline's pricing and distribution ecosystem. This causes the organization to focus on local improvements and IT-based workarounds instead of enacting a dramatically new and potentially improved digital pricing capability.de
dc.identifier.doi10.1007/s12599-019-00588-1
dc.identifier.pissn1867-0202
dc.identifier.urihttp://dx.doi.org/10.1007/s12599-019-00588-1
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/33881
dc.publisherSpringer
dc.relation.ispartofBusiness & Information Systems Engineering: Vol. 62, No. 4
dc.relation.ispartofseriesBusiness & Information Systems Engineering
dc.subjectAir transport
dc.subjectDigital capabilities
dc.subjectMarket standards
dc.subjectPath dependence
dc.subjectPricing
dc.titleHow Do Market Standards Inhibit the Enactment of Digital Capabilities?de
dc.typeText/Journal Article
gi.citation.endPage287
gi.citation.startPage279

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