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Strategy Alignment of Mobile Solutions in Customer-Oriented Processes

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dc.contributor.authorSchierholz, Ragnar
dc.contributor.authorKolbe, Lutz
dc.contributor.authorBrenner, Walter
dc.date.accessioned2018-01-16T08:52:51Z
dc.date.available2018-01-16T08:52:51Z
dc.date.issued2005
dc.description.abstractIn this paper we analyze how companies define their strategy, especially how they interact with and appear to the customer. Based on a framework of five goals in customer oriented strategy, we classify seven cases. Analyzing the strategic premises and the processes chosen to be supported by mobile solutions, we show interdependencies between the strategic premises and the selected processes, resulting in typical properties which qualify processes for mobilization.
dc.identifier.pissn1861-8936
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/12440
dc.publisherSpringer
dc.relation.ispartofWirtschaftsinformatik: Vol. 47, No. 1
dc.relation.ispartofseriesWirtschaftsinformatik
dc.subjectIT
dc.subjectMobile Applications
dc.subjectMobile Business
dc.subjectMobile Commerce
dc.subjectStrategy
dc.titleStrategy Alignment of Mobile Solutions in Customer-Oriented Processes
dc.typeText/Journal Article
gi.citation.endPage24
gi.citation.startPage17

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Wirtschaftsinformatik 47(1) - Februar 2005