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Hybrid Personalization For Recommendations

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2008

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In this paper we present the concept of hybrid personalization, the combination of multiple atomic personalization mechanisms. The idea of hybrid personalization is related to hybrid recommender systems, but works on a conceptual level—it is decoupled from the actual adaptation in the user interface. This has as an advantage that one can optimize the adaptation ‘behind the screens’ or—conversely—attach a new visualization mechanism to the personalization technique. We show the practical benefits of this layered, hybrid adaptation mechanisms by means of a case study on personalized curriculum planning where it is recommended which course could or should be followed at which state in the learning process.

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Herder, Eelco; Kärger, Philipp (2008): Hybrid Personalization For Recommendations. 16th Workshop on Adaptivity and User Modeling in Interactive Systems

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