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Determinants of Smallholder Farmers’ Intention to Use Smartphones - Evidence
from Rural India

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dc.contributor.authorLandmann, Dirk
dc.contributor.authorLagerkvist, Carl Johan
dc.contributor.authorOtter, Verena
dc.contributor.editorRuckelshause, Arno
dc.contributor.editorMeyer-Aurich, Andreas
dc.contributor.editorLentz, Wolfgang
dc.contributor.editorTheuvsen, Brigitte
dc.date.accessioned2017-06-22T04:37:59Z
dc.date.available2017-06-22T04:37:59Z
dc.date.issued2017
dc.description.abstractThe introduction of smartphones in developing countries’ agriculture has been targeted by different projects of NGOs and governmental institutions mostly without respecting social norms, attitude, self-control and anticipated emotions. Based on the theory of planned behaviour primary survey data from 647 farmers was collected in the Bihar region in India. The data analysis was conducted by using factor analysis and linear regression models. The results show that the factors social norms, attitude, self-control as well as positive and negative anticipated emotions have positive influences on the intention to use a smartphone for agricultural purposes. Thereby, negative anticipated emotions related to failure do not overwhelm the other factors. These results provide interesting implications for NGOs, politicians and ICT service providers.de
dc.identifier.isbn978-3-88579-662-6
dc.identifier.pissn1617-5468
dc.language.isode
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartofInformatik in der Land-, Forst- und Ernährungswirtschaft 2017
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-268
dc.subjectSmartphones
dc.subjectTheory-of-Planned-Behaviour
dc.subjectdeveloping countries
dc.subjectemotions
dc.titleDeterminants of Smallholder Farmers’ Intention to Use Smartphones - Evidence
from Rural Indiade
dc.typeText/Conference Paper
gi.citation.endPage96
gi.citation.publisherPlaceBonn
gi.citation.startPage93
gi.conference.date6.-7. März 2017
gi.conference.locationDresden

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P268 - 37. GIL-Jahrestagung 2017 - Fokus: Digitale Transformation – Wege in eine zukunftsfähige Landwirtschaft