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Sparking motivation and creativity with "online ideation games"

dc.contributor.authorWitt, Maximilian
dc.contributor.authorRobra-Bissantz, Susanne
dc.contributor.editorGoltz, Ursula
dc.contributor.editorMagnor, Marcus
dc.contributor.editorAppelrath, Hans-Jürgen
dc.contributor.editorMatthies, Herbert K.
dc.contributor.editorBalke, Wolf-Tilo
dc.contributor.editorWolf, Lars
dc.date.accessioned2018-11-06T10:58:43Z
dc.date.available2018-11-06T10:58:43Z
dc.date.issued2012
dc.description.abstractIn the context of innovation management organizations face two challenges: they must provide motivation for users to participate and they must inspire users to make creative contributions. One activity, which leads to motivation as well as creative outcome, is play. The paper aims to clarify if playing a multiplayer online game can motivate to generate creative ideas for real-world problems. Using ready-made software (“SCVNGR”) and adopting the method of experimental prototyping, we therefore developed a multiplayer “online ideation game” (OIG). The OIG was launched as a pilot at a large German university to generate new ideas for improving its services and infrastructure. 77 students took part in the game, although no extrinsic rewards (like marks or monetary compensation) were promised or given. 34 players were surveyed using an online questionnaire. To evaluate the creativity of ideas experts were interviewed using consensual assessment technique. Four motivational factors could be extracted, which explain why individuals played the game: a) receiving feedback and sense of accomplishment, b) dissatisfaction with existing services, c) learning and d) achievement. Results also indicate that players were highly involved and learning is the main driver of players' involvement. Overall, experts rated creativity of the ideas generated by the players as high.en
dc.identifier.isbn978-3-88579-602-2
dc.identifier.pissn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/17899
dc.language.isoen
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartofINFORMATIK 2012
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-208
dc.titleSparking motivation and creativity with "online ideation games"en
dc.typeText/Conference Paper
gi.citation.endPage1023
gi.citation.publisherPlaceBonn
gi.citation.startPage1006
gi.conference.date16.-21. September 2012
gi.conference.locationBraunschweig
gi.conference.sessiontitleRegular Research Papers

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