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AI said, She said - How Users Perceive Consumer Scoring in Practice

dc.contributor.authorRecki, Lena
dc.contributor.authorEsau-Held, Margarita
dc.contributor.authorLawo, Dennis
dc.contributor.authorStevens, Gunnar
dc.contributor.editorStolze, Markus
dc.contributor.editorLoch, Frieder
dc.contributor.editorBaldauf, Matthias
dc.contributor.editorAlt, Florian
dc.contributor.editorSchneegass, Christina
dc.contributor.editorKosch, Thomas
dc.contributor.editorHirzle, Teresa
dc.contributor.editorSadeghian, Shadan
dc.contributor.editorDraxler, Fiona
dc.contributor.editorBektas, Kenan
dc.contributor.editorLohan, Katrin
dc.contributor.editorKnierim, Pascal
dc.date.accessioned2023-08-24T05:29:11Z
dc.date.available2023-08-24T05:29:11Z
dc.date.issued2023
dc.description.abstractAs digitization continues, consumers are increasingly exposed to AI’s scoring decisions. However, we lack a thorough understanding of how users' misjudgments lead to a rejection of the system. Therefore, we must investigate the appropriation of such socio-technical systems in practice and how users describe their experience with algorithm-based scoring. To address this issue, we evaluated 1003 user reviews of an app of car insurance that calculates its premium based on the consumers' individual driving behavior. We find evidence that users develop their own folk theories to explain the algorithms with the help of situation-related experiences and that insufficient explanations lead to power asymmetries between consumers, the system, and the company. In particular, we uncover a fundamental conflict between computational risk assessment and the perceived agency to influence the score as a result of the different needs of the stakeholders involved.en
dc.description.uri"https://dl.acm.org/doi/"&R14en
dc.identifier.doi10.1145/3603555.3603562
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/41979
dc.language.isoen
dc.publisherACM
dc.relation.ispartofMensch und Computer 2023 - Tagungsband
dc.relation.ispartofseriesMensch und Computer
dc.subjectAlgorithmic Decision Making
dc.subject Fairness
dc.subject Perception
dc.subject Empirical study
dc.subject Explainable AI
dc.titleAI said, She said - How Users Perceive Consumer Scoring in Practiceen
dc.typeText/Conference Paper
gi.citation.publisherPlaceNew York
gi.citation.startPage149-160
gi.conference.date3.-6. September 2023
gi.conference.locationRapperswil
gi.conference.sessiontitleMCI-SE04: Security, Safety & Ethics

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