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Agile Sentiment Analysis for more Responsive Public Relations

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dc.contributor.authorCestnik, Bojan
dc.contributor.authorKern, Alenka
dc.contributor.editorWimmer, Maria A.
dc.contributor.editorJanssen, Marijn
dc.contributor.editorMacintosh, Ann
dc.contributor.editorScholl, Hans Jochen
dc.contributor.editorTambouris, Efthimios
dc.date.accessioned2018-10-12T11:48:42Z
dc.date.available2018-10-12T11:48:42Z
dc.date.issued2013
dc.description.abstractThe constituting e-government organizations like ministries, agencies, funds and councils often have to deal with severe media attention and sometimes more or less justified criticism. In this paper we present an approach that supports the task of managing public relations (PR) between organizations and the news media. The proposed approach is based on agile sentiment analysis of the questions that organizations receive from the journalists and media. Such analysis is relevant for reviewing past events as well as predicting the future happenings. We demonstrate the utility of the proposed approach by analyzing a set of 298 questions received by a public organization from various media in the period from 2007 till 2012. The results confirm that that by incorporating agile sentiment analysis into regular PR workflow organizations can improve their understanding and control of communication with the media and public.en
dc.identifier.isbn978-3-88579-615-2
dc.identifier.pissn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/17262
dc.language.isoen
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartofElectronic Government and Electronic Participation - Joint Proceedings of Ongoing Research of IFIP EGOV and IFIP ePart 2030
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-221
dc.subjecte-Government
dc.subjectmedia analysis
dc.subjectsentiment analysis
dc.subjectknowledge representation
dc.titleAgile Sentiment Analysis for more Responsive Public Relationsen
dc.typeText/Conference Paper
gi.citation.endPage175
gi.citation.publisherPlaceBonn
gi.citation.startPage168
gi.conference.date16-19 September 2030
gi.conference.locationKoblenz, Germany
gi.conference.sessiontitleRegular Research Papers

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P221 - Electronic Government and Electronic Participation