Selling the aether – A new billing schema for mobile advertising
| dc.contributor.author | Böhmer, Matthias | |
| dc.contributor.author | Bauer, Gernot | |
| dc.contributor.editor | Fischer, Stefan | |
| dc.contributor.editor | Maehle, Erik | |
| dc.contributor.editor | Reischuk, Rüdiger | |
| dc.date.accessioned | 2020-01-28T13:28:26Z | |
| dc.date.available | 2020-01-28T13:28:26Z | |
| dc.date.issued | 2009 | |
| dc.description.abstract | The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. content-aware ads. However, location as a special feature requires further refinements for mobile advertising. In this paper, we present a conceptual proposal of a billing schema for location-aware advertising. The introduced model describes the pricing of mobile ads related to the spatial distribution of their advertising strength. | en |
| dc.identifier.isbn | 978-3-88579-248-2 | |
| dc.identifier.pissn | 1617-5468 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/31421 | |
| dc.language.iso | en | |
| dc.publisher | Gesellschaft für Informatik e. V. | |
| dc.relation.ispartof | Informatik 2009 – Im Focus das Leben | |
| dc.relation.ispartofseries | Lecture Notes in Informatics (LNI) - Proceedings, Volume P-154 | |
| dc.title | Selling the aether – A new billing schema for mobile advertising | en |
| dc.type | Text/Conference Paper | |
| gi.citation.endPage | 521 | |
| gi.citation.publisherPlace | Bonn | |
| gi.citation.startPage | 521 | |
| gi.conference.date | 28.9.-2.10.2009 | |
| gi.conference.location | Lübeck | |
| gi.conference.sessiontitle | Regular Research Papers |
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