Intelligente Automatisierung im Marketing
| dc.contributor.author | Schögel, Marcus | |
| dc.contributor.author | Gotsch, Mauro Luis | |
| dc.date.accessioned | 2021-08-30T10:28:43Z | |
| dc.date.available | 2021-08-30T10:28:43Z | |
| dc.date.issued | 2021 | |
| dc.identifier.doi | 10.1365/s35764-021-00352-9 | |
| dc.identifier.pissn | 1867-5913 | |
| dc.identifier.uri | http://dx.doi.org/10.1365/s35764-021-00352-9 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/37100 | |
| dc.publisher | Springer | |
| dc.relation.ispartof | Wirtschaftsinformatik & Management: Vol. 13, No. 4 | |
| dc.relation.ispartofseries | Wirtschaftsinformatik & Management | |
| dc.subject | Automatisierung | |
| dc.subject | Big Data | |
| dc.subject | Customer Journey | |
| dc.subject | Datenschutz | |
| dc.subject | Dialogmarketing | |
| dc.subject | Marketing | |
| dc.title | Intelligente Automatisierung im Marketing | de |
| dc.type | Text/Journal Article | |
| gi.citation.endPage | 265 | |
| gi.citation.startPage | 256 |