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Social networks evolving into service platforms - the facebook-case from a business model viewpoint

dc.contributor.authorWeiner, Nico
dc.contributor.editorFähnrich, Klaus-Peter
dc.contributor.editorFranczyk, Bogdan
dc.date.accessioned2019-01-11T10:12:56Z
dc.date.available2019-01-11T10:12:56Z
dc.date.issued2010
dc.description.abstractConsidering Facebook as one of the most successful social networking platforms turning into a service-platform model, this case study indicates the reasons for this success from a business model point of view. The first section introduces a business model concept based on the latest research. Afterwards the concept has been applied to specify the most important elements of this business model case. This contribution focusses on the value proposition, the target customers, the platformservice and the financial domain of the social network case.en
dc.identifier.isbn978-3-88579-269-7
dc.identifier.pissn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/19258
dc.language.isoen
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartofINFORMATIK 2010. Service Science – Neue Perspektiven für die Informatik. Band 1
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-175
dc.titleSocial networks evolving into service platforms - the facebook-case from a business model viewpointen
dc.typeText/Conference Paper
gi.citation.endPage532
gi.citation.publisherPlaceBonn
gi.citation.startPage527
gi.conference.date27.09.-1.10.2010
gi.conference.locationLeipzig
gi.conference.sessiontitleRegular Research Papers

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