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Social Collaboration: Overcoming Inhibitions with Communication

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Datum

2015

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i-com: Vol. 14, No. 1

Verlag

De Gruyter

Zusammenfassung

Employee empowerment is at least as important as a high level of usability for the acceptance and successful implementation of a new Intranet or social collaboration platforms – especially in view of the media skepticism in middle management and among middle-aged executives. Strategic communication is the key to driving cultural change in companies and successfully introducing new forms of collaboration.

Beschreibung

Chaudhuri, Oliver (2015): Social Collaboration: Overcoming Inhibitions with Communication. i-com: Vol. 14, No. 1. Berlin: De Gruyter. PISSN: 2196-6826. pp. 91–95

Schlagwörter

Social Collaboration , Intranet , Corporate Communications , Cultural Change , Pre-Marketing/Launch Campaign , Stakeholders Acceptance

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i-com Band 14 (2015) Heft 1