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Social Collaboration: Overcoming Inhibitions with Communication

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dc.contributor.authorChaudhuri, Oliverde_DE
dc.contributor.editorZiegler, Jürgende_DE
dc.date.accessioned2017-11-20T08:44:07Z
dc.date.available2017-11-20T08:44:07Z
dc.date.issued2015
dc.description.abstractEmployee empowerment is at least as important as a high level of usability for the acceptance and successful implementation of a new Intranet or social collaboration platforms – especially in view of the media skepticism in middle management and among middle-aged executives. Strategic communication is the key to driving cultural change in companies and successfully introducing new forms of collaboration.
dc.identifier.pissn2196-6826de_DE
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/6169
dc.publisherDe Gruyterde_DE
dc.relation.ispartofi-com: Vol. 14, No. 1de_DE
dc.subjectSocial Collaborationde_DE
dc.subjectIntranetde_DE
dc.subjectCorporate Communicationsde_DE
dc.subjectCultural Changede_DE
dc.subjectPre-Marketing/Launch Campaignde_DE
dc.subjectStakeholders Acceptancede_DE
dc.titleSocial Collaboration: Overcoming Inhibitions with Communicationde_DE
dc.typeText/Journal Articlede_DE
gi.citation.publisherPlaceBerlinde_DE
gi.citation.startPage91–95de_DE
gi.document.qualitydigidocde_DE

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i-com Band 14 (2015) Heft 1