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Marketmaker – An interactive tool to create links between supply chain actors: Experience in the U.S. food sector

dc.contributor.authorKassa, Getachew Abate
dc.contributor.editorClasen, Michael
dc.contributor.editorFröhlich, Georg
dc.contributor.editorBernhardt, Heinz
dc.contributor.editorHildebrand, Knut
dc.contributor.editorTheuvsen, Brigitte
dc.date.accessioned2018-11-26T09:54:44Z
dc.date.available2018-11-26T09:54:44Z
dc.date.issued2012
dc.description.abstractUnderstanding the need for a well-developed market information infrastructure, about twenty U.S. states have created an interactive, web-based software package (MarketMaker). By creating interrelationships between mapping software, customer demographics and business directories, MarketMaker provides an important link between producers, wholesalers, processors, food service providers, retailers and consumers in the agri-food sector of partnering states. Although the program in most states is led by Land-Grant Universities, specific funding models and partnership and management structures vary from state to state. Despite tracking of website hits and users, the program has not been rigorously evaluated and appropriate tools are not yet established to measure financial and economic impacts. The program's future growth and success depends upon its ability to create a stable management and organizational structure, and increase in the number of users. There is also a need for designing and implementing an effective revenue generation strategy to make MarketMaker a self-sustained program.en
dc.identifier.isbn978-3-88579-288-8
dc.identifier.pissn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/18396
dc.language.isoen
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartofInformationstechnologie für eine nachhaltige Landbewirtschaftung – Fokus: Forstwirtschaft
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-194
dc.titleMarketmaker – An interactive tool to create links between supply chain actors: Experience in the U.S. food sectoren
dc.typeText/Conference Paper
gi.citation.endPage26
gi.citation.publisherPlaceBonn
gi.citation.startPage23
gi.conference.date29. Februar-1. März 2012
gi.conference.locationFreising
gi.conference.sessiontitleRegular Research Papers

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