Electronic Word-of-Mouth: A Systematic Literature Analysis
| dc.contributor.author | Schmäh, Marco | |
| dc.contributor.author | Wilke, Tim | |
| dc.contributor.author | Rossmann, Alexander | |
| dc.contributor.editor | Rossmann, Alexander | |
| dc.contributor.editor | Zimmermann, Alfred | |
| dc.date.accessioned | 2017-06-08T07:25:16Z | |
| dc.date.available | 2017-06-08T07:25:16Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | Electronic word-of-mouth (eWoM) communication plays an increasingly important role in modern business. The underlying concept of word-of-mouth (WoM) communication is well researched and has proved highly significant in respect of its impact on customers purchase behavior. However, due to the advent of digital technologies, decision-making among customers is progressively shifting to the online world. Consequently, eWoM has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM. Five main research areas were analyzed, supporting the need for further eWoM studies and providing a structured overview of existing results. | |
| dc.identifier.isbn | 978-3-88579-666-4 | |
| dc.identifier.pissn | 1617-5468 | |
| dc.language.iso | en | |
| dc.publisher | Gesellschaft für Informatik, Bonn | |
| dc.relation.ispartof | Digital Enterprise Computing (DEC 2017) | |
| dc.relation.ispartofseries | Lecture Notes in Informatics (LNI) - Proceedings, Volume P-272 | |
| dc.subject | eWoM | |
| dc.subject | electronic word-of-mouth | |
| dc.subject | communication | |
| dc.subject | literature analysis | |
| dc.title | Electronic Word-of-Mouth: A Systematic Literature Analysis | |
| gi.citation.endPage | 158 | |
| gi.citation.startPage | 147 | |
| gi.conference.date | July 11-12, 2017 | |
| gi.conference.location | Böblingen |
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