Kaczmirek, LarsHassenzahl, MarcPeissner, Matthias2017-11-182017-11-182005https://dl.gi.de/handle/20.500.12116/5837The first part of this paper introduces three general recommendations (be userfriendly, be trustworthy, be explicit) which should guide the process of conducting and implementing a web survey. The second part develops the recommendations into a list of guidelines grouped according to the different stages of conducting a web survey.Web surveysonline surveyssurvey softwareguidelines.Text