Ferreira, David MoraisTenev, Vasil L.Becker, Martin2024-04-082024-04-08https://dl.gi.de/handle/20.500.12116/43844Product Line Engineering (PLE) enables strategic reuse within an organization, allowing for a decrease in cost, improved time to market and higher product quality. While a wide variety of approaches have been developed to support reengineering activities in the context of change-intensive systems, choosing suitable approaches depends on what goals an organization wishes to fulfill. Therefore, the quality of these goals is vital to maximizing the potential benefits. Hence, this paper provides first insights into what drives the adoption of PLE, i. e. what goals companies typically identify to justify this transition, and attempts a first hierarchical overview of the aforementioned goals. To this end, we draw on well-known industrial cases from the Software Product Line Conference’s (SPLC) Hall of Fame.enProduct Line Engineeringreengineringreusegoalindustrial caseText/Conference Paper