Brand, SimoneSchiefer, GerhardSchiefer, GerhardWagner, PeterMorgenstern, MarliesRickert, Ursula2019-10-152019-10-1520043-88579-378-4https://dl.gi.de/handle/20.500.12116/29006The direct selling of organic products in Germany is a major sales channel. But sometimes there are inefficient structures. The use of e-commerce can minimize deficits which consist in marketing or product presentation. In this article possibilities are shown which bring about the selling of organic products via online-shopping.deText/Conference Paper1617-5468