Müller , JörgHolleis, PaulSchmidt, AlbrechtMay, MichaelFischer, StefanMaehle, ErikReischuk, Rüdiger2020-01-282020-01-282009978-3-88579-248-2https://dl.gi.de/handle/20.500.12116/31414Pervasive Advertising (pervasiveadvertising.org) explores the application of pervasive computing technologies to the domain of advertising. Over the last decade many pervasive computing technologies have emerged, most notably mobile devices, ubiquitous digital displays, and a variety of location system and tracking tools. As these technologies become widespread new opportunities and challenges for advertising arise. In this second workshop on pervasive advertising we hope to get a wider overview of current research efforts and application opportunities as well as a chance to map out a roadmap for further research and deployment challenges in this domain.enText/Conference Paper1617-5468