Sturm, ChristianAuinger, Andreas2017-11-222017-11-2220053-85403-197-1https://dl.gi.de/handle/20.500.12116/7236The aim of this paper is to present different approaches for a successful localization of technical products. The initial overview covers four levels that need to be taken into consideration while designing a product for international audiences: a technical level, a linguistic level, a cultural level and a cognitive level. Based on this model, two approaches for the cognitive level are presented as a basis for discussion as this level seems to be the most challenging one.enText/Conference Paper