Schulze, HolgerPapirny, PatrickSpiller, AchimZühlsdorf, AnkeMellin, MellinStaack, TorstenWenkel, K.-O.Wagner, P.Morgenstern, M.Luzi, K.Eisermann, P.2019-08-262019-08-2620063-88579-172-2https://dl.gi.de/handle/20.500.12116/24736In the following paper we present the methodological basic set-up of a large research project which aims at providing customer satisfaction measurement tools for direct farming and other small food retailers. The analysis of the customer data and simultaneously collected operating figures is carried out web-based by using a benchmarking data pool. E-consulting lowers consulting costs, so that it might be accessible for SME, too.deText/Conference Paper1617-5468