Walser, Konrad2018-01-162018-01-1620022002https://dl.gi.de/handle/20.500.12116/12322Customer relationship management (CRM) is today a relevant issue for many sales and distribution managers. Contributions to this topic that are published in a traditional way must necessarily concentrate on fundamentals and overviews whereas recent developments are usually first presented on the internet, and indeed in a very broad way. This paper tries to identify the most valuable online resources in this area and describes the contents of these sites.Informationen zum Customer-Relationship-Management im InternetText/Journal Article1861-8936