Álvarez Márquez, Jesús OmarZiegler, JürgenBurghardt, ManuelWimmer, RaphaelWolff, ChristianWomser-Hacker, Christa2017-08-092017-08-092017https://dl.gi.de/handle/20.500.12116/3249With the introduction of augmented reality in the business domain, the line that separates e-commerce and traditional trading is becoming thinner than ever. We present here our ongoing research concerning the integration of product-related information in a physical store context, considering the reconciliation of e-commerce and brick and mortar stores and setting the foundations to further explore the feasibility of bringing recommendations closer to customers and study possible interaction issues. For such purpose, a tool that provides wine information is being developed making use of the new advances in augmented reality technology (HoloLens).enaugmented realityenhanced retailinghuman-computer interactionText/Conference Paper10.18420/muc2017-demo-0351