Härting, Ralf-ChristianReichstein, ChristopherJozinovic, PhilipEibl, MaximilianGaedke, Martin2017-08-282017-08-282017978-3-88579-669-5IT know-how is one of the main drivers for digitization within enterprises. Besides, new business models evolve from recent digitization processes because of ongoing information technologies in the world of business. The question to solve within this paper is what is the potential value of digitization for business? Some managers are still hesitating or even refusing to enter their enterprises into a digital transformation. This study will be part of a better understanding, that considering several issues of digitization can be worth it! Based on a qualitative research by interviewing German-speaking experts, the authors found six factors (efficiency, innovation, data privacy, mobility, new business models and human integration) and two moderating effects (industry and firm size) that influence the potential value of digitization for business.endigitizationbusinesspotential valueGerman-speaking expertsqualitative study10.18420/in2017_1651617-5468