Keller, ChristineTitov, WaldemarSawilla, SwenjaSchlegel, Thomas2019-08-212019-08-212019https://dl.gi.de/handle/20.500.12116/24539In this paper, we present the iterative evaluation of a smart public display prototype for public transport. In our research project, we developed a working prototype of a smart and mobile public display. We iteratively evaluated several facets of our prototypes, following a user centered design approach. In this paper, we describe challenges and experiences during the development and evaluation of this smart and mobile public display, as well as the results of our studies so far and we discuss our evaluation steps as best practice examples.enmobile public displayseye trackingevaluation methodsText/Workshop Paper10.18420/muc2019-ws-605