El Alfy, ShahiraKortam, WaelGómez, Jorge MarxSonnenschein, MichaelVogel, UteWinter, AndreasRapp, BarbaraGiesen, Nils2019-09-162019-09-162014https://dl.gi.de/handle/20.500.12116/25732The paper explores environmental sustainability performance of the cellular telecommunication companies in Egypt and examines its drivers. A conceptual model linking institutional environment, market orientation, financial resources, attitude towards natural environment, proenvironmental behavioural intentions and environmental sustainability performance together is developed and tested in order to investigate and verify the relationships among these variables. The result provides insights on the nature of the relationship among these variables for finding effective means towards the improvement of environmental sustainability performance.Text/Conference Paper