Vahdatnia, AliPeachkah, DanooshKlein, MaikeKrupka, DanielWinter, CorneliaWohlgemuth, Volker2023-11-292023-11-292023978-3-88579-731-9https://dl.gi.de/handle/20.500.12116/43126In today's era of technological advancements, particularly in the realm of cyber technologies like the internet and social media platforms, conducting research on the reception of Digitization and Sustainability has become more accessible, affordable, and convenient. Among these platforms, Twitter stands out as a pioneering and appealing medium for such research endeavors. Therefore, we selected Twitter social media platform to analyze public opinions expressed through tweets and how these concepts are connected to skills and tools and the labor market. By gathering data related to specific keywords and utilizing SpaCy for sentiment analysis in our customized pipeline, we observed that a majority of tweets originating from Germany exhibited a positive sentiment towards sustainability strategies but expressed more negative views, especially regarding methods of leftover disposal. Additionally, we concluded that even a proficient analyzer may generate irrelevant results if the keywords being searched inherently possess negative sentiments.enDigitizationSustainabilitySentimentsGermanyTwitterText/Conference Paper10.18420/inf2023_1971617-5468