Skiera, BerndSpann, MartinWalz, Uwe2018-01-162018-01-1620052005https://dl.gi.de/handle/20.500.12116/12474This article discusses revenue sources and pricing models for business-to-consumer electronic commerce. We outline why revenue sources and pricing models should be separated, how pricing models can contribute to strategic and tactic goals and which pricing models the Internet facilitates mostly. Thereby, we discuss the different forms of price discrimination and the possibilities of interactive pricing models.InternetPricingPricing ModelRevenue SourceText/Journal Article1861-8936