Nikander, PekkaSchubert, Sigrid E.Reusch, BerndJesse, Norbert2019-11-282019-11-2820023-88579-348-2https://dl.gi.de/handle/20.500.12116/30394People posses an innate capability to instinctively evaluate the trustworthiness of other people in their daily lives, and a hardwired tendency to react strongly if they feel betrayed. However, these capabilities do not work in the digital domain, for both obvious and not-so-obvious reasons. Therefore, something else is needed. In this paper we explore the prequisites and difficulties that are encountered when attempting to establish a bases for trust and trustworthy behaviour in the Internet, concentrating on the asset like nature of trustworthiness.enTrustworthiness as an assetText/Conference Paper1617-5468